The Closing Experience

Real Advantage is passionate about the title and escrow industry. We have spent the better part of the last two years developing technology and infrastructure to be the leader in Utah title insurance and a pioneer in developing the settlement and escrow industry. Every day, I am proud and honored to work daily with such an amazing group of professionals. 

We are committed to creating a better way of closing escrow and have implemented our ACE protocol to make it the best experience possible from the arrival, through the closing, to the exit. Another way we can make an impact is by refining how we handle the dialogue within our closings. 

The closing is a unique space where we get the opportunity to meet face-to-face with our clients in our beautiful offices and get the chance to meet their customers. What we need to remember, the closing is not just a transaction but a presentation. While facts and figures have their place, your personal narrative regarding documents and experiences in business that you share can help the consumer understand what they are signing while making the closing as enjoyable as possible. Base it on the relationship you have with the Realtor or Lender. Be true to yourself and your personality and always remember to READ THE ROOM.  

Remember, your current closing is the interview for your next closing!

John Lish